I Need To Hire An Orlando Video Production Company…But Who Do I Call?
Hiring the right company isn’t always an easy endeavor. In Orlando, there are probably a total of 200 video production companies in the area…possibly even more. Needless to say there’s a great deal of competition.
First off you need to make sure the companies you contact produce the type of projects you have in mind. There are some companies that solely produce wedding videos. Some specialize in dance recitals or other “event type videography”. This type of work is challenging in its own regard but don’t make the mistake that any video production company can tackle a marketing or training video project.
Prepare a list of questions. Ask any company you contact to talk about their specialty area and the last five projects they’ve worked on. Did they write the script? Is it possible to see the project in its entirety? This is important because it’s easy for companies to put together a good “sizzle reel” but does their work have substance? Beyond special effects and fast paced editing can they communicate an effective message? If you’re a corporate manager and this production will entail working with senior management…make sure the company you’re interviewing has that type of experience!
If you’re producing video for the web make sure the groups you contact understand the nuances and subtleties of video marketing for the web. Is it possible that you can talk to some of their recent clients? If they stumble or talk about privacy matters that just might be a red flag. Another important aspect of web video marketing these days is Video SEO. Any company you’re considering should understand some of the basics of Video SEO and some best practices when it comes to YouTube.
Making the right decision takes time. Do your homework, ask smart questions and you’ll be on your way to a successful project.