How Can Law Firms Benefit from Video Production?
According to Thomson Reuters, when searching for a law firm, the average consumer makes 4.8 visits to attorneys websites before making their decision. If video is on one of those websites…that number drops down to 1.8. Pretty convincing.
Our philosophy in producing professional videos for law firms is an AUTHENTIC approach is the voice that will carry the most weight.
We believe in video that answers questions and provides information. People don't want to be sold to, they want to work with businesses they can trust. The way to build that trust is through sharing information.
Law firm videos provide excellent content and provide proof of your firm's expertise. They are also extremely valuable for elevating your website's ranking with Google. We recommend 60-90 second videos that your firm will either host or embed on your website. We try to tape a minimum of 10 in a videotaping session, in some cases we're able to shoot upwards of 20-25. The more videos shot during a day will make the project more cost efficient.
Here are the services we provide:
Day In The Life Documentaries (call and request a sample)
In-House Video Training
In most cases we come out to your firm's office and convert your lobby or a spare room into your studio for the day. Prior to that we go over all the details and discuss the most efficient strategy in order to ensure that your day's taping is uninterrupted and productive. Many of our clients map out a video strategy with us where they are able to infuse their firm's website with video on a regular basis, thereby not losing any progress they are making with Google's ranking.
Attorney FAQ Video Marketing
Whitney Media has worked with Jim Dodson Law, a personal injury firm in Clearwater for the last four years. In that time we have created a library of over 300 videos. This catalogue provides information to website visitors searching for information on bicycle accidents, slip and falls, medical malpractice, as well as pedestrian accidents. We have also worked with them on cause marketing campaigns producing videos for MADD, as well as client testimonial videos.
Maurer Law is a personal injury firm in Raleigh, North Carolina. They selected WMP to create three landing page videos highlighting practice areas.
Walt Shurden Law specializes in elder care law. Whitney Media Productions went to their law offices and spent an afternoon taping 10 educational videos related to nursing homes, estate changes, Medicaid and other matters related to their practice.