Benefits of Videotaping Conferences
/The Power of Video: Videotaping Conferences and Conventions
Conferences and conventions are expensive, both in time and money. And once a conference is over, it's just a memory.
But that doesn't have to happen. With a comparatively small investment in video, you can capture the conference and have the ability to repurpose content for the future.
Record the Event Speakers on Video
Videotaping the conference preserves the presentations for future use. New employees can attend past conferences by watching the video. Those who attended the conference can see the presentations again. This can be a great benefit especially if training is involved and the material is complex.
Video recordings can also reduce travel and lodging costs. Instead of having everyone attend, you can have some employees view the conference on video.
The recorded presentations are available for repurposing. You can make a short edit to upload to YouTube or other social media. You can make an edit, especially for your customers, and get them involved in the excitement of the conference. Being able to share information about a new initiative or policy can help in the sales process. It can serve as another touch point. The possibilities are limited only by your imagination.
The mere act of capturing the conference on video is good for company morale. The effort of recording the video shows that you value the information you’re sharing and that your business is investing in itself and its employees.
Use Video During the Breakout Sessions
Breakout sessions are one the most important aspects of a conference. Your employees can gather in one setting and learn from your top trainers or learn from an outside trusted source in the industry.
You can create panel sessions where 5 colleagues can talk on a variety of subjects led by a moderator. They can answer questions from all those attending in person, and even online.
Our event video production company provides multiple camera operators for these sessions so that we can capture all of them simultaneously for a day, or an entire week if needed.
Capturing the PowerPoint presentations is equally important. PowerPoint presentations can be edited into the video with the speaker so that the end viewer of the video can see both. The slides can be edited so they are shown full screen during the video to emphasize the important points that the speaker is making.
How to Use the Recorded Video of the Conference or Convention
Text, still pictures and video can all convey the content of a conference. But of the three, only video can convey the excitement and camaraderie of the conference, and give the viewer a sense of participation.
Kick off the second day of your conference with a short video of highlights of the first day, including comments from attendees. Quite often there are after hour events planned for team building. It’s fun to capture those activities and include footage in recap videos. That way, the excitement of the first day transfers to the second day.
Once the conference is over, the camaraderie and excitement can live on in the video, both for those who attended the conference and those who didn't.
These days, businesses have unprecedented control over crafting and distributing the messages that they want people to hear. Posting videos online is inexpensive and can reach large audiences. Videos carry information and involve viewers emotionally. By using video, you can distribute the exact message you choose. It can also be used to educate, train, and inform staff.
We at Whitney Media Productions are experienced in the many aspects of conference videos and event video production. Let us help you enhance the power and reach of your conference. Call for a no-cost consultation.